Nely Galan’s Statement About Coca-Cola
I have been on Coca-Cola’s Advisory Board for three years. It is their research that brought me to the “A-ha” moment that created The Adelante Movement. Why is it that everything we hear about Latinos in the media and from statistics is somehow negative? And why is it that consumer product companies like Coca-Cola dig deeper to find that those same statistics coming from our community actually point to the economic future success of this country. In addition, they show that Latinas are carrying the values that are the foundation for what used to be right in this country.
What I have learned from Coca-Cola is that Latinas are the economic emerging market in this country and that we control 1 trillion dollars in purchasing—which make us the main influencers in our families. I have learned that the world is our oyster, ours to truly have—but only if we are bold enough to take it.
The Coca-Cola Company
About Coca-Cola’s 5 BY 20 Initiative
The Coca-Cola Company’s 5 BY 20 initiative seeks to enable the economic empowerment of 5 million women entrepreneurs across the Coca-Cola value chain by 2020. Specifically, the Company is developing and implementing programs to help break down barriers for women entrepreneurs in the small businesses that the Coca-Cola system touches. Examples of businesses include fruit farmers, shopkeepers, recycling collectors and artisans. To learn more, visit 5by20.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo