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Nely Galán, founder of The Adelante Movement, Delivers Speech at the NCLR Conference and Kicks off The Adelante Movement: Tour For Latina Economic Empowerment

Saturday, July 7 at 1 pm: Press Conference
Sunday, July 8 at 11 am: Featured Speaker, Latinas Brunch
Sunday July 8 from 1:30 – 3:30 pm: The Adelante Movement: Tour Live Forum

LOS ANGELES, CA (July 5, 2012). Nely Galán, founder of The Adelante Movement for Latina economic empowerment, will hold a press conference in Las Vegas at the NCLR Annual Conference at Mandalay Bay Convention Center, Saturday, July 7 at 1 pm to kick off the 2012 The Adelante Movement: Tour a series of live economic empowerment forums that bring together Latina leaders at a local level, inspiring them to take action for themselves and their families. The Adelante Movement: Tour is presented by Coca-Cola.

Nely will also be a featured speaker at the Latinas Brunch on Sunday, July 8 at 11 am and will lead the first of the 2012 The Adelante Movement: Tour live forums at the Mandalay Bay Ballroom E from 1:30-3:00 pm. The Adelante Movement: Tour live forum will feature award-winning author and activist Sandra Cisneros and Nell Merlino, President of Count Me In for Women’s Economic Independence. For information.

The Adelante Movement is a grassroots movement that aims to unite and empower Latinas economically. It will connect Latinas and their families to jobs, start-up funding, franchise and entrepreneurial opportunities, and mentorship—with the goal of encouraging them to mobilize collectively by playing a leading role in American society, economics and politics. The Adelante Movement will help Latinas to become an integral part of the national conversation, so that they can provide their children with the future they deserve, as a rightful part of this country. Join The Adelante Movement On Facebook.

“Latinas are the economic emerging market in this country with a purchasing power of over $1 trillion dollars,” says Nely. “NCLR is the perfect place to launch The Adelante Movement: Tour for Latina economic empowerment because the women attending the conference are already leaders. We want Latinas to take back to their cities and towns the jobs, entrepreneurial and business opportunities we’re sharing and turn them into an economic boom across the country. My dream is that The Adelante Movement will help Latinas gain the economic freedom to make choices for themselves and for their children.”

“We believe that empowered women are the foundation to stronger communities. At Coca-Cola, we have the objective of empowering 5 million women around the world by 2020, by offering them access to business skills, financial services, and connections with peers or mentors, along with the inspiration to succeed and achieve their dreams” said Reinaldo Padua, Assistant Vice President, Hispanic Marketing, Coca-Cola North America. “That’s why Coca-Cola has believed in The Adelante Movement since Nely joined our advisory board, when many of our dinners were devoted, often on napkins, to helping her find a solution to helping Latinas soar. We not only support the mission of The Adelante Movement by presenting the Adelante Tour, but by offering Latinas tangible opportunities for the future of their families and communities.”

The Adelante Movement is also a digital community that aggregates all the information available from corporations, government agencies, community groups and other sources, and brings it to Latinas and their families. The Adelante Movement calls out to Latinas to join and become a powerful force for change.

At The Adelante Movement: Tour Live Forum, Latinas will:

  • Hear from Nely Galán, a first-generation Latina immigrant and self-made media mogul, inspirational speaker, and passionate advocate for the empowerment of Latinas everywhere.
  • Learn about The Adelante Movement and be inspired to find your mission and your voice from Sandra Cisneros, award-winning author, Latina advocate and MacArthur Genius Awardee.
  • Discover how you can access the tools and knowledge to create your own business from Nell Merlino, Founder and President of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grown their businesses.

Hispanics represent 56% of all U.S. population growth in the last decade. Latina women are over half of more than 50 million U.S. Hispanics. Latinas also wield the majority of the $1.2 trillion in Hispanic spending this year, which is almost 10% of all U.S. buying, and expected to rise to $1.7 trillion by 2017, according to a report from the Selig Center for Economic Growth at the University of Georgia. Yet, less than 2.2% of Hispanics sit in corporate boards of Fortune 500 companies and only 15% hold college degrees, lagging behind the rest of the population. The Adelante Movement seeks to address these inequalities and work with American businesses to forge a partnership with Latinas to give them more access to jobs, capital and education.

About The Adelante Movement: Tour Forum Speakers

Nely Galán is a Latina media dynamo and women’s empowerment advocate, dubbed the “Tropical Tycoon” by The New York Times Magazine. She is also one of the entertainment industry’s savviest firebrand talents. A first-generation immigrant and self-made media mogul, Nely was the first Latina president of a U.S. television network (Telemundo). She is an Emmy Award-winning producer of over 600 episodes of television in Spanish and English, including the Fox reality hit series The Swan, and the first Latina to appear on The Celebrity Apprentice with Donald Trump on NBC. She regularly electrifies audiences with her experiences as one of the first Latina producers in Hollywood and her rise to become a successful media and real estate entrepreneur as well as an inspirational speaker and passionate advocate for the empowerment of Latina’s everywhere. www.nelygalan.com.

Nell Merlino is Founder and President of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grown their businesses. Merlino is the creative force behind Take Our Daughters to Work Day and the author of “Stepping Out of Line: Lessons for Women Who Want it Their Way in Life, Love and at Work.” Merlino’s mantra is: “Before you grow your business, you need to grow yourself.” Throughout her career, Merlino has been inspiring million to focus on building financial strength and discovering what they really want. http://www.makemineamillion.org/

Sandra Cisneros is an acclaimed novelist, poet, educator and Latina advocate who has been awarded the MacArthur Genius Award. Her critically acclaimed novel “The House on Mango Street” has sold over five million copies in the U.S. and won her numerous awards. Sandra’s new project “Have You Seen Marie?” is an illustrated book for adults, written by Sandra with illustrations by Ester Hernández. The book will be published in October and will include a 15-city tour. Sandra’s new children’s book, “Bravo, Bruno,” with illustrations by Leslie Greene, will be published in Italy next year. She is also writing several projects, including a book of essays as autobiography, a collection of short stories, a book about writing and a new book of poems, among others. www.sandracisneros.com.

About Coca-Cola’s 5 BY 20 Initiative

The Coca-Cola Company’s 5 BY 20 initiative seeks to enable the economic empowerment of 5 million women entrepreneurs across the Coca-Cola value chain by 2020. Specifically, the Company is developing and implementing programs to help break down barriers for women entrepreneurs in the small businesses that the Coca-Cola system touches. Examples of businesses include fruit farmers, shopkeepers, recycling collectors and artisans. To learn more, visit 5by20.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Media Contact:
Reyes Entertainment
Gabriel Reyes – 512-968-9030
Gabriel@reyesentertainment.com

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