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Phoenix, Arizona Chosen As The Next Stop Of The Adelante Movement: Tour, Featuring Nobel Laureate Rigoberta Menchú

Thursday, October 11 – The Sheraton Phoenix

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PHOENIX, AZ (September 13, 2012). Nely Galán, founder of The Adelante Movement for Latina economic empowerment, in association with he Hispanic Women’s Corporation (HWC), have announced that Phoenix has been chosen as the next stop of The Adelante Movement: Tour. Presented by Coca-Cola, The Adelante Movement: Tour Phoenix is a live forum for Latinas, the emerging economic market in this country, featuring a roster of powerful and inspirational speakers headlined by Nobel Peace Prize Laureate Rigoberta Menchú Tum. The forum takes place during the Hispanic Women’s Corporation Annual Conference on Thursday, October 11 from 12:30-4:30 pm at The Sheraton Phoenix.

The Adelante Movement forum attendees must be registered for the Hispanic Women’s Corporation Conference at www.hispanicwomen.org. For hotel/airline discounts, log on to www.starwoodmeeting.com/book/hispanicwomescorporation.

The Adelante Movement: Tour is a national series of live forums that bring together Latina leaders from around the country to inspire them to take action and to connect them with financial opportunities such as government contracts, franchises, jobs, start-up capital and corporate diversity contracts in order to create wealth and prosperity for their families and their communities. Phoenix was chosen after Adelante received hundreds of emails from Arizona women requesting the tour come to their city. www.theadelantemovement.com.

“Latinas want to grow and prosper and they are ready to step up,” says Nely Galán. “I am grateful to my friend Linda Mazón Gutierrez and HWC for creating a national leadership venue in Phoenix. The Adelante Movement is thrilled to be a part of this year’s conference. I am also proud to welcome to Adelante, a woman that had the courage to run for President of her country, despite her humble beginnings. Nobel Peace Laureate Rigoberta Menchú is truly an ordinary woman who has created an extraordinary life. If she can do it, the women of The Adelante Movement can accomplish anything. Her life is an inspiration to us all of what can we can achieve for ourselves and our families.”

“On behalf of The Hispanic Women’s Corporation, we are proud to welcome The Adelante Movement: Tour to Phoenix,” said Linda Mazón Gutierrez, President of HWC. “We Latinas are aware of our potential as an emerging economic force and we know this is our time to bring financial opportunities and abundance to our families. We are excited to join The Adelante Movement to help ourselves and our communities.”

"We believe that empowered women are the foundation to stronger communities. That's why Coca-Cola has believed in The Adelante Movement and quickly became committed to partnering with Nely to develop a solution to helping Latinas soar", said Reinaldo Padua, Assistant Vice President, Hispanic Marketing, Coca-Cola North America. "Adelante looks to inspire Latinas to pursue their dreams-whether these dreams are about getting physically active, going back to school or opening your own business. Stronger women will create stronger families and communities."

About The Adelante Movement

The Adelante Movement is a grassroots movement that aims to unite and empower Latinas economically through a digital platform and a national tour of live forums that will partner with leading non-profit organizations to connect Latinas and their families to jobs, start-up funding, franchise and entrepreneurial opportunities, and mentorship—with the goal of creating a private sector solution to bringing economic stability to Latino families via moms, many of the heads of households and are the emerging economic market in the country. The idea is to empower this elite group of Latina leaders and members of The Adelante Movement, to create economic opportunities and prosperity in their communities. Join the movement: www.theadelantemovement.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, PowerAde, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Media Contacts:

Gabriel Reyes – 512-968-9030 Gabriel@reyesentertainment.com
Raymond Diaz – 562-325-8266 Raymond@reyesentertainment.com
Veronica Rodriguez – 917- 549-2508 – Veronica@laresentertainment.com

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