Join the List


New Year Motivation

Linda Alvarado - President & CEO Alvarado Construction, Inc.

Linda Alvarado is a successful businesswoman who established a thriving business in the male-dominated construction industry and was the first Hispanic to become part owner of a professional baseball team. Born Linda Martinez in Albuquerque, New Mexico, Alvarado’s strong work ethic came from her family which included five brothers. Her competitive nature and passion for watching construction projects develop from the ground up motivated her to start her own general contracting firm, Alvarado Construction, Inc., in the early 70s. Based in Denver, Alvarado Construction specializes in commercial, industrial, environmental, and heavy engineering projects throughout the western United States. Linda’s tenacity and perseverance paid off and opened other doors. She became the first Hispanic—male or female—to become owner of a professional baseball team, the Colorado Rockies. The investment showed that a woman could thrive in non-traditional fields. Alvarado was director of the National Hispanic Scholarship Fund and commissioner of the White House Initiative for Hispanic Excellence in Education. She has been recognized twice as the United States Hispanic Chamber of Commerce Businesswoman of the Year and was listed as one of the 100 Most Influential Hispanics in America by Hispanic Business magazine (1996). She was inducted into the National Women’s Hall of Fame in 2003.

Click HERE to watch Linda Alvarado's MAKERS profile.

Visit for more profiles on incredible women.

Rita Moreno - Actress

Rita Moreno’s influence upon Hollywood and the entire Latino community cannot be denied. Moreno is the first (and only) Latino to have won all four major annual American entertainment awards (EGOT); Emmy, Grammy, Oscar, and Tony. Rita Moreno, born Rosa Dolores Alverio, arrived in New York City with her mother in at the age of five and made her Broadway debut at age 13 in “Skydrift”. As an actress who could also sing and dance, Rita broke ground for Latinos in entertainment. Moreno rose to fame after playing Anita in the film, West Side Story and won an Academy Award for Best Supporting Actress for her performance. In her NY Times bestselling book titled, “Rita Moreno: A Memoir”, Rita wrote about her incredible journey from her simple childhood to becoming a Hollywood legend. Rita Moreno will be featured in the Netflix reboot of Norman Lear’s “Once Day at a Time”.

Click HERE to watch Rita Moreno's MAKERS profile

Visit for more profiles on incredible women.

Anna Maria Chávez - CEO of Girl Scouts of the USA

Anna Maria Chávez is the first Latina appointed as CEO of Girl Scouts of the USA, an association with 3.2 million members worldwide. While a Girl Scout, Anna was inspired to make the world a better place via a career in public service. Anna’s desire to serve brought her to Washington D.C., where she was an attorney advisor to President Clinton's administration, and public policy advisor to several offices including U.S. Secretary of Transportation. Anna returned to her home state of Arizona to serve Governor Janet Napolitano (2003-2007) as Deputy Chief of Staff for Urban Relations and Community Development. In 2012, Chavez was recipient of the Chairman's Award for the United States Hispanic Chamber of Commerce and Women of Excellence Award from the Women of the Association of Latino Professionals in Finance and Accounting. She is one of the persons behind the campaign “Ban Bossy”, to eliminate the word “bossy” when referring to young girls. For more information on Anna Maria Chávez, click HERE.

Click HERE to watch Anna Maria Chávez's MAKERS profile.

Visit for more profiles on incredible women.

Dr. Ellen Ochoa - Director, Johnson Space Center

Ellen Ochoa became the first Latina in the world to go to space and is currently the Director of Johnson Space Center. Selected by NASA in January 1990, Dr. Ochoa became an astronaut in July 1991. Dr. Ochoa is a veteran of four space flights and has logged more than 978 hours in space. In 1999 she flew aboard Discovery making it the first Space Shuttle to dock with the Space Station. Working 200 miles above Earth, she operated a robot arm to transfer four tons of clothing, computers & medical equipment from one ship to another. Ellen plays the flute, flies planes, and enjoys volleyball and bicycling. For more information on Ellen Ochoa, click here for Ellen’s NASA BIO.

Click HERE to watch Ellen Ochoa's MAKERS profile.

Visit for more profiles on incredible women.

Stay Connected

Spread the word

Tell a friend

© 2016 The Adelante Movement. All rights reserved. Terms of Service | Privacy Policy

Powered by ARCOS | Design by Plus Three